Principle #5 - Living JOYELY Ever After!
JOYELY Ever after

Principle #5

5. Increased customer satisfaction: Customers are drawn to businesses with a culture of joy since it creates a positive and welcoming environment.

Research has shown that a culture of joy can significantly improve customer satisfaction levels, increasing customer loyalty, and customer acquisition. A study conducted by the NeuroLeadership Institute found that when employees experience joy in their workplace, their engagement, and performance increase, resulting in improved customer satisfaction. This study found that customer satisfaction in workplaces with a culture of joy rose from a baseline of 63% to 84% after six months, and customer acquisition increased by 22%. In addition, a 2006 study titled ‘Customer Metrics and their Impacts on Financial Performance’ conducted by the University of North Carolina at Chapel Hill found that having a culture of joy in workplace can lead to improved job satisfaction and greater collaboration among employees (Gupta & Zeithaml, 2006). 

Furthermore, research has found that positive emotions such as joy can activate the reward pathways in our brains, unlocking enhanced problem-solving abilities and better customer service and resulting in increased customer satisfaction. A study conducted by the University of Michigan found that when employees experienced joy, their sales increased by 37%, customer satisfaction rose by 41%, and customer retention levels were 14% higher than those without joy. This data suggests that a culture of joy can lead to increased customer satisfaction and draw more customers in. By cultivating a culture of joy in the workplace, businesses can benefit from many positive outcomes, including increased customer loyalty and customer acquisition.


What we do at JOYELY in our corporate programs offers products and services that promote joy in the workplace.  The Culture of Joy programs offer team-building activities, wellness programs, and training sessions on work-life integration.  We make sure all interactions are engaging, interactive, fun, and relatable, as well as easy and simple to understand.

JOYELY’s Chair of Joy Experience and specialized joy-enhancing techniques help increase productivity and build upon profitability strategies while decreasing turnover. We do all this while creating a healthier and more successful business.

Each company we work with is unique!  At JOYELY, we consider the needs and values of each corporation we decide to work with. For example, we pay particular attention to the company mission and make sure there is an alignment of our approach and joy with the company’s mission or values.

Overall, we clearly communicate with corporations the extreme value of joy and the powerful science that backs a Culture of Joy.  Our own unique research is outlined in the article, 21 Science-Based Reasons Why a Culture of JOY Is the Most Important Decision Your Company Can Make in 2023 will begin to create great results quickly.

We offer a 1–2-hour complimentary COJ Experience to select companies as an example of the Year of Joy Corporate Program.

Simply reach out to our JOYELY Team at or you are welcome to connect with our founder, Sheryl Lynn at 949-303-5219 or

Tell us what you know about JOY for the World Joy Report: 

It’s time to immerse ourselves completely in the conversation of joy, to prioritize it above most things.. There’s no time to wait; it’s a matter of life and death.

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