The Core Change Model

Our mission at JOYELY is to elevate global well-being by inspiring everyone to identify, access, and integrate joy as a pivotal life skill. We present to you the Core Change Model. Unless we start at the core of who we are, what we want, where we are going, and how we are getting there, our lives cannot fully unfold. Through our Chair of Joy methodology, we foster a sense of presence, ease, and peace.

At the center of this approach, the core of humans is driven by fundamental desires, and to us, all paths lead to joy. We start with the basics: Sit, Breathe, Think, Feel. This expands to many benefits, including gaining focus, authenticity, clarity, and self-awareness.

We strive to build a vibrant community of individuals who embrace groundbreaking science, optimism, and tangible transformations. Our focus extends to various aspects of life, including self-improvement, mindful parenting, and building strong community cultures within businesses. We believe in starting at the local level and expanding our influence nationally and globally. From education and healthcare to corporate success and peace initiatives, our goal is to make a positive impact on all levels of society.

This is supported by core values that guide our mission and ensure we stay true to our commitment to joy and well-being.

Mission

To elevate global well-being by inspiring everyone to identify, access, and integrate joy as a pivotal life skill.

Vision

We are shaping a future where joy transcends borders, becoming the universal language for well-being and connection globally.

Core Values:

JOYELY is dedicated to making joy a fundamental part of everyday life, with our core values steering every aspect of our endeavors, from product creation to building partnerships and engaging with our community.

  • Live JOYELY Lifestyle: The Live JOYELY Lifestyle promotes joy as a fundamental life skill, essential for achieving success and longevity, emphasizing its role not only as a practice but as a crucial element in enriching life and well-being through its art and science.
      • Over Wellness 
      • Prioritizing Joy Daily
      • Nutrition
      • Exercise
      • Fresh Air and Adventure
  • Authenticity: We are true to ourselves in all we do, sharing our real challenges and strengths. This ensures genuine connections and creativity in our work and relationships.
  • Innovation: We embrace bold ideas and the courage to venture into the unknown, fostering a culture of exploration and action that leads to groundbreaking solutions.
  • Integrity: Our actions, words, and thoughts are aligned, demonstrating honesty, trustworthiness, and commitment in every endeavor, in line with our mission and vision.
  • Inclusion: We ensure everyone has equal opportunities to experience joy, making our community and offerings accessible and welcoming to all.

How the Chair of Joy® Experience Came into Existence

When I was eight years old, my brother threw a baseball bat at me and broke my nose. My tears, blood, and pain were dismissed, leaving me with a crooked nose and a perpetual feeling of being broken and displaced. This experience set me on a lifelong journey, searching outside of myself for acceptance, success, and peace. I lost the spirit, the part of me that enjoyed waking up every day. I was constantly on the move, living in over forty homes, and experienced both business successes and failures, including a tumultuous divorce and difficult custody battle.

Overwhelmed and exhausted after a three-year custody battle for my children, I found myself sitting on the deck near the beach at a friend’s cottage, utterly spent. The waves lapped in the moonlight as I took a deep breath and let go of my worries. Immersing myself in nourishing memories, I thought of my kids. I recalled a day at a Wisconsin beach where my girls played joyfully with seashells from Florida, and another day when we celebrated together at a bus stop. These memories washed over me, filling me with joy, peace, and so much energy to think about what was possible. I had a shift in perspective—maybe I was meant to be a different kind of mom. I started wondering what my new role was. Moments later, I received the call that the custody battle was over. I realized then that I had found my Chair of Joy®—a space to be still, breathe, think, and feel, transforming pain into joy. It seemed possible, but I wasn’t sure.


Fast forward twenty years, with countless hours of practice and refinement, I am now able to share this powerful, measurable practice with you as the Chair of Joy® Experience. Throughout the years, I used all sorts of chairs: rocks on the edge of the river, logs in the woods, benches at the park, my kayak, bike, patio chair, chaise lounge, front porch, and even the curb on the sidewalk. I started to understand that the times I stopped to sit helped me set intentions, become aware, and start to heal. For a long time, I felt the urge to share it with others, but I was busy building other things, like a family business. Through observing people and pulling in more examples, I realized that any chair, used three times a day, every day, can facilitate acceptance and awareness. The message is simple: joy has always consumed me. I used to believe that “happily ever after” was elusive and reserved for fairy tales. I was always looking externally for joy. When I found the concepts that are integral to the Chair of Joy®, it made me want to tell others. You have the power to create your desired life through your thoughts. The Chair of Joy® has become a symbol of this internal joy and life expansion.


In 2019, as the reality of COVID-19 started to set in, I decided to buy a fancy chair and take it out and about to show people what I did when I sat down. It was an eye-catching conversation piece. For a while, it was just that—a conversation starter. But then 10 people sat in it, then 100, then 1,000, and now thousands more to date. Each time they do, I watch it help others. They forget their grinding routines, and the mental health break is incredible. When the chair first came off the truck, the first place I took it was Red Rock Canyon north of Las Vegas. I watched people’s smiles and their questions—it sparked a movement I would later call JOYELY. The movement has blossomed into a group of amazing humans who have brought their wisdom and have been Living JOYELY their whole lives. I am so glad to learn from them and to share this experience with so many more.

What is the JOYELY Movement?

What is the JOYELY Movement and Why Should You Care?

Together, we know that when we all rise, we can create change in our lives and for everyone around us, creating a ripple effect that touches even those who aren’t directly involved. And for the children—those who are shaping our planet—they get to know our wisdom and the lessons we’ve gathered. That’s why we invite you to share your wisdom, leadership, and influence to elevate others. The JOYELY Movement is a place where we gather and use joy as the universal language that transcends boundaries. Therefore, the JOYELY Movement is a global initiative advocating personal responsibility for joy so we can have more fun and live fulfilling lives.

Join us as an Ambassador, where together, we celebrate living JOYELY ever after—a way of life that embraces it all: the chaos, the courage, the joy, and the resilience to get up and do it again the next day. In this community, we uplift and inspire ourselves and others, creating a ripple effect of epic joy that continually finds new ways to stay vibrant. By becoming an Ambassador, you join a community dedicated to making joy a central part of our lives and collaborating with others who are deeply invested in finding solutions to the challenges we face.

Together, we do our part to work on ourselves first, knowing that this personal growth allows us to impact the world positively. The JOYELY Movement is a space where we unite, share our experiences, and support each other in our journey to live joyfully ever after. Join us in this transformative movement and be part of the change we wish to see in the world.

JOYELY: The 7 Elements of Joy Mastery

The Full Potential of Joy

Recognize that joy is within your reach, regardless of your circumstances. Use this awareness to amplify your potential by approaching life with a positive and transformative mindset.

Embracing The Science of Joy

Explore the scientific foundations of joy and apply practical techniques in your daily life. Master the art of joy by implementing the Chair of Joy™ Experience.

Simplicity, Joy Made Easy

Simplify your pursuit of joy by acknowledging and accepting all emotions as part of the human experience. Build mental clarity to effortlessly integrate joy into your daily routines through straightforward actions.

Joy as a Lifelong Companion

Cultivating Joy as a Constant State: Make joy a constant companion in your life. Cultivate resilience, determination, adaptability, confidence, stress management skills, emotional intelligence, and self-discipline to navigate challenges and achieve long-lasting success with the power of joy by your side.

Joy is Ubiquitous, Joy Knows No Boundaries

Embrace the universal nature of joy to build authentic and meaningful connections with people from diverse backgrounds. Use joy as a bridge to foster understanding and unity.

Apathy Breakthrough

Rising from the Mundane: Overcome apathy by reigniting your inner spark and reconnecting with joy, even in the most ordinary moments. Use this newfound enthusiasm to break free from mediocrity and embrace personal growth.

The JOYELY Wave

A World Impacted by Yellow and White Hues: Allow the vibrant energy of JOYELY to draw you toward joy and positivity, even when you're not actively seeking it. Let the joyful atmosphere inspire and uplift you.