Principle #20March 13, 2023
21. Increased profits: A culture of joy can contribute to increased profits since people are more likely to stay with the company, be productive, and increase customer satisfaction.
Research has increasingly shown that creating a positive, joyful workplace culture can have a significant impact on a company’s bottom line. A culture of joy can contribute to increased profits for businesses that prioritize joy seeing a 50% reduction in staff turnover (Sandra Wilson, Robeez Footwear). Additionally, businesses that prioritize joy can see an increase in overall customer satisfaction, with a 5% increase in customer satisfaction reported by businesses that prioritize joy. The study also showed that happier employees led to higher customer satisfaction and loyalty, resulting in increased sales (Donald Cooper, 2022). Finally, a study by the Harvard Business Review also found that joy-filled companies are more likely to succeed than more traditional companies.
One study found that happy employees are up to 20% more productive than unhappy employees. When it comes to salespeople, happiness has an even greater impact, raising sales by 37%. But the benefits don’t end there.
A study published in the Journal of Retailing found that employees who were more positive and engaged with their work were more likely to provide better customer service, which led to increased customer satisfaction and sales for the company. Another study published in the Journal of Business Research found that companies with a positive work environment had higher levels of customer satisfaction, which led to increased sales.
ABOUT JOYELY CORPORATE PROGRAMS
What we do at JOYELY in our corporate programs offers products and services that promote joy in the workplace. The Culture of Joy programs offer team-building activities, wellness programs, and training sessions on work-life integration. We make sure all interactions are engaging, interactive, fun, and relatable, as well as easy and simple to understand.
JOYELY’s Chair of Joy Experience and specialized joy-enhancing techniques help increase productivity and build upon profitability strategies while decreasing turnover. We do all this while creating a healthier and more successful business.
Each company we work with is unique! At JOYELY, we consider the needs and values of each corporation we decide to work with. For example, we pay particular attention to the company mission and make sure there is an alignment of our approach and joy with the company’s mission or values.
Overall, we clearly communicate with corporations the extreme value of joy and the powerful science that backs a Culture of Joy. Our own unique research is outlined in the article, 21 Science-Based Reasons Why a Culture of JOY Is the Most Important Decision Your Company Can Make in 2023 will begin to create great results quickly.
We offer a 1–2-hour complimentary COJ Experience to select companies as an example of the Year of Joy Corporate Program.
Simply reach out to our JOYELY Team at www.joyely.com or you are welcome to connect with our founder, Sheryl Lynn at 949-303-5219 or email@example.com