There's a better way.
You're exhausted. Your emotions feel too big to manage. You've tried meditation, therapy, apps, books but nothing sticks. You're not broken. You just haven't learned how to process emotions, only how to survive them.
JOY Intelligence (JQ) is a repeatable emotional processing model that teaches you to navigate emotions in real time. Created by JOYELY and piloted with Norooz Clinic Foundation, JQ gives you a simple, easy-to-use system that brings clarity around emotions. They're not good or bad, right or wrong. They're information.
These are real people. Real situations. Real moments when the JQ system made all the difference.
A major client contract was on the line and Devin knew his job was at risk. He felt frustration toward his team, pressure to perform, and fear of losing the deal. Instead of rushing in reactive, he used the JQ tools to name his emotions and mentally prepare. That shift gave him a new perspective. He walked into the meeting clear and confident. The client stayed.
Breanna was deep in grief after losing her brother. She kept showing up to work but felt numb, defeated, and disconnected. She began using the JQ system and, little by little, started processing her emotions instead of avoiding them. She began to feel again, both the sadness and the joy of remembering him. It didn't fix the pain, but it gave her space to carry it with strength.
Heading into a procedure with a demanding surgeon, Noah and Eli were dreading the tension and pressure ahead. They used their JQ tools before scrubbing in to sort through emotions like anxiety, resentment, and fear. By the time they entered the OR, their energy had shifted. They approached the surgeon with calm focus, and the entire room responded. The operation ran smoother than expected.
Most mornings felt impossible. Morgan found herself overwhelmed, pleading with her kids to cooperate, then grabbing fast food and feeling shame before even getting to work. With the JQ tools, she began checking in with herself before the day began. She showed up more grounded and began helping her children do the same. Their mornings are still busy, but now they're full of connection, healthy breakfasts, and less chaos.
Walter held his memories close for decades, stories of pain, sacrifice, and the loss of his platoon. He rarely spoke about the war, and the emotions had built up over a lifetime. After using the JQ system in a quiet, supportive setting, he shared a story no one had ever heard. That moment opened a door. Over time, he chose to stop numbing and began honoring his own healing.
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Pay as you can / $50 per session
Provisional Patent: Filed July 2025
Integrated Valence Theory: The SPJ Model
Rethinking Emotional Experience Through Safety → Presence → Joy
Supervised by licensed therapists. Piloted with a clinic that has helped over 100,000 people.
Founded in 2012, Norooz Clinic Foundation is a non-profit mental health organization that has helped over 100,000 people through compassionate, evidence-based care. With a team of licensed psychologists and trained clinical interns, the clinic has delivered 24,000+ therapeutic sessions to the community.
JOYELY is running a pilot program with Norooz Clinic Foundation to bring the JQ system to people who need it most.
Learn more about noroozclinic.com
Services are provided by clinical interns under the supervision of licensed therapists and psychologists and clinical director Dr. Ehsan Gharadjedaghi
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