EXECUTIVE SUMMARY

The Family Office Super Summit
Miami, FL – Dec 10th-12th, 2024

Mission

To elevate global well-being by inspiring everyone to identify, access, and integrate joy as a core life skill.

Vision

We are shaping a future where joy transcends borders, becoming the universal language for well-being and connection globally.

Company Name: JOYELY
Ownership: Sheryl Lynn

Family & Friends Equity Investment: YTD $375K
Revenue Forecast: 100M
Valuation: 1.3M 
Funding Needed: 1.5M (100K initial set up)
Years in business:  5 
URL: www.joyely.com
Location: Las Vegas, NV
Tagline: Smarter Wellness, Fueled by Joy

Solution: More than a lifestyle—JOYELY® is a movement to elevate well-being, empowering individuals and communities to embrace joy as a core life skill through innovative technology and science-based experiences.

Logo

JOYELY® was born from Sheryl’s personal journey of breaking free from cycles of dysfunction, trauma, and emotional burdens. After decades of research, development, and countless trials, Sheryl uncovered a powerful truth: JOY is the universal solution we all yearn for. It’s what we truly seek—an essential, often overlooked resource that, for the most part, is free. The challenge lies in finding the confidence, clarity, and courage to embrace it.

JOYELY was created to offer something different. The name reflects Sheryl’s mission to redefine joy—not as a fleeting emotion but as a core life skill that is practical, transformative, and accessible to everyone, every day.

The Name:
JOYELY® is a fusion of “Joy” and “Lifestyle,” symbolizing the integration of joy into the way we live, work, and connect. It’s a call to action—a bold declaration that joy is not fleeting but foundational.

The Logo:
A Bold Icon for a Global Movement, the JOYELY logo was designed with intention and vision. Its clean, timeless, and gender-neutral design makes it a universal emblem of resilience, emotional wellness, and transformation. It reflects the brand’s commitment to inclusivity, purpose, and a global impact.

Introduction

JOYELY is revolutionizing emotional wellness by positioning joy as a measurable, actionable core life skill essential for navigating today’s rapidly expanding emotional wellness market. Backed by promising cutting-edge technology and science-based intellectual property—including the JOY Intelligence™ framework, Chair of JOY Experience™, and Four Stages of Presence™—JOYELY offers scalable, measurable solutions that foster resilience, align behaviors with purpose, and create thriving environments. With bold branding and innovative strategies across corporate wellness, education, and healthcare, JOYELY is poised to lead the $485.78 billion global mental health market. We are seeking the ideal family office partner to collaborate in shaping the future of emotional wellness and driving this transformative lifestyle movement forward.

Managing
Team

Sheryl Lynn, Co-Founder & Chief Visionary Officer
Sheryl Lynn is a visionary entrepreneur and dynamic leader with a proven track record across industries, including a thriving restaurant, a successful consumer goods business, and a family enterprise. Known for her perseverance, global influence, and intuitive ability to connect, she inspires action and transformation.

With over 18,000 participants in the Chair of JOY Experience™, Sheryl’s relentless drive and skill in asking the right questions position JOYELY® as a global leader in emotional wellness, ready to make a lasting impact.

Bailey Lynn (Romatoski), Co-Founder & COO
Award-winning operations expert with Fortune 500 experience. Bailey led data, automation, and process optimization initiatives at Nike and Daimler Trucks, presenting to C-suite leaders and driving measurable efficiency gains. As a business consultant, Bailey doubled customer bases and tripled profits for small businesses.

Mike Robinson, Co-Founder & Strategic Advisor
As a primary investor and key supporter of JOYELY®, Mike Robinson brings over 40 years of expertise in sales and management within the food and beverage industry. He has successfully taken products to market across channels such as Natural Foods, Grocery, Military, and Mass Market. With a deep understanding of distribution, sales forecasting, and team management, Mike plays a pivotal role in driving JOYELY’s growth and global impact.

Michael Asaku-Yeboah, Neurodivergent Specialist & Course Developer
Industry trailblazer who saved Amazon over $2M quarterly by creating the first corporate neurodivergent support program. Founder of Evolve Vocational, Michael specializes in course development and workforce inclusion strategies, bringing unmatched expertise and services to JOYELY’s offerings.

The Problem

The global mental health crisis is worsening:

  1. 1 in 5 adults experience mental illness annually, yet accessible, practical tools remain scarce.
  2. 90% of people believe mental health is important, but only 35% feel they have the tools to manage it.
  3. Lack of Purpose Alignment: 70% of employees feel disconnected from their goals, fueling disengagement.
  4. No Universal Language: Without a shared framework for emotional wellness, solutions remain fragmented and ineffective.

Real tools drive real results. Simplified, actionable solutions with measurable outcomes can transform this landscape. For organizations, mental health initiatives show a 4:1 ROI through reduced absenteeism, improved engagement, and increased productivity. The time for accessible, proven solutions is now—delivering resilience, clarity, and joy for individuals, workplaces, and communities.

The Solution

JOYELY® delivers science-backed, scalable solutions tailored to individual and organizational needs:

  1. Chair of JOY® Experience: A transformative practice offering immediate emotional recalibration.
  2. JOY Intelligence Integrates emotional regulation and resilience-building into a comprehensive lifestyle.
  3. Four Stages of Presence™: Cutting-edge emotional mapping technology designed for adaptability across diverse applications.

Revenue Streams

JOYELY operates a multi-revenue model that includes:

  • Corporate Training Programs: Licensing and certification for companies.
  • Digital Products: Apps, emotional mapping tools, and content subscriptions.
  • Events and Experiences: Hosting impactful events like the “13 Chair Initiative.”
  • Branded Merchandise: Lifestyle products reinforcing joy as a core life skill.
  • Speaker Engagements: Leveraging our thought leadership to drive awareness and adoption.
  • AI-Driven Emotional Intelligence Solutions: Cutting-edge tools like the JQ Emotions Map™, which can guide consumers in making emotionally aligned decisions across various scenarios, shopping,travel, music, workplace productivity, healthcare therapies, gambling, customer service personalization.

Market Opportunity

The global wellness economy reached $6.3 trillion in 2023 and is projected to grow to nearly $9.0 trillion by 2028.

Global Wellness Institute
Within this expansive market, the corporate wellness sector was valued at $62.38 billion in 2023 and is expected to reach $102.56 billion by 2032, growing at a CAGR of 5.8%.

Fortune Business Insights
The mental wellness segment, encompassing emotional well-being, was valued at $401.31 billion in 2021, with a projected CAGR of 3.5% through 2030.

Emergen Research
Additionally, the self-improvement market was valued at $41.2 billion in 2023, indicating significant opportunities for digital product expansion.

The rapid growth of e-commerce and digital health platforms presents a substantial opportunity for scaling JOYELY’s branded merchandise and digital offerings, aligning with current consumer trends toward online wellness solutions.

By strategically positioning itself within these expanding sectors, JOYELY is poised to capture significant market share, offering innovative solutions that meet the growing demand for comprehensive wellness programs.

Artificial Intelligence

The real opportunity lies in JOYELY’s scalable, tech-driven innovation. Our proprietary emotional mapping and Four Stages of Presence™ framework set the foundation for integrations in AI-driven emotional intelligence, predictive analytics, and mental health diagnostics. With applications ranging from corporate wellness and education to cutting-edge emotional technology.

Competitive Landscape

While the mental health and wellness markets are crowded, the unique differentiators that JOYELY offers set it apart:

● The Chair of JOY® Experience: A tangible, experiential practice that provides immediate emotional benefits.
● JOY IntelligenceTM: A proprietary framework that integrates emotional regulation, mindfulness, and joy into a comprehensive approach to well-being.
● Focus on Joy as a Core Life Skill: The emphasis on joy as a learnable skill rather than a fleeting emotion positions it as a leader in a rapidly evolving field.

Market Trends

Key Market Trends Driving JOYELY’s Growth

Increasing Demand for Mental Health Solutions: The mental health crisis continues to grow, driving a surge in demand for
accessible and effective solutions.
Growth of Corporate Wellness Programs: Companies are increasingly investing in employee well-being programs, recognizing the link between mental health and productivity.
Rise of Digital Wellness Platforms: Technology is playing a larger role in wellness, creating opportunities for scalable solutions like the JOYELY digital platforms.

Why Invest in JOYELY?

JOYELY: Redefining Wellness, Driving Impact, Leading a Global Movement.

  1. Innovative Approach: JOYELY shifts wellness from reactive to proactive, empowering individuals and organizations to thrive.
  2. Scalable Business Model: Multi-revenue streams including corporate training, speaker engagements, licensing, and digital products.
  3. Proprietary IP: Frameworks like JOY Intelligence™ and the Chair of JOY® Experience provide a sustainable competitive edge.
  4. Global Vision: Positioned to become a household name, integrating emotional wellness into corporate, educational, and healthcare systems.
  5. Proven Leadership: Founder Sheryl Lynn has engaged over 18,000 participants in the Chair of JOY® Experience, supported by a dynamic leadership team with Fortune 500 expertise.

 

The Ask

JOYELY seeks $1.5 million in seed funding to:

1. Expand digital platforms and AI-driven technology integration.
2. Build a full-time team to scale operations and market reach.
3. Execute strategic marketing campaigns to amplify brand visibility.
4. Accelerate the development of innovative products and services tailored to global audiences.

Our initial business plan is designed to partner with BREATHE! EXP to ramp up operations for our global launch. This includes leveraging the world-class capabilities of Worre Studios,  a $30M hybrid production studio in Las Vegas, to debut the “13 Chair” Initiative, a groundbreaking gathering of world leaders in emotional wellness.

To fast-track our global launch strategic preparation is required. An initial $100,000 is required to fuel our partnership with BREATHE! EXP, setting the stage for the next phase of investment and securing JOYELY’s position as a global leader in emotional wellness.

By supporting JOYELY, you’re not just funding a business—you’re investing in a future where technology, joy, and well-being converge to transform lives worldwide.

Note To Investor

JOYELY® is a wellness company and so much more—it’s a transformative movement reshaping how individuals and organizations address mental health. By pioneering innovative methodologies, delivering bold branding, and offering scalable, measurable solutions, JOYELY is positioned to lead the future of emotional wellness. Investing in JOYELY means contributing to a global paradigm shift where joy becomes a core life skill accessible to all, driving lasting impact for generations.

The Ideal Investor
We seek partners who share our vision and embody the following characteristics:
1. Passion for Philanthropy: A commitment to creating meaningful, positive change in the world.
2. Advocacy for Mental Health: A deep concern for advancing mental health solutions, particularly those addressing the growing challenges faced by individuals and organizations.
3. Focus on Children: A dedication to supporting emotional wellness for the next generation, ensuring children have the tools they need to thrive.
4. Belief in Simple, Measurable Solutions: An appreciation for straightforward, impactful strategies with proven ROI and scalable outcomes.
5. Collaborative Outreach: A willingness to support the expansion of JOYELY’s advisory board by leveraging connections and expertise to further amplify our mission.
Investing in JOYELY is more than a financial decision; it’s a chance to partner in a groundbreaking movement that unites purpose with measurable results, fostering resilience and well-being at every level of society.

I Want To Learn More!