Engagement, Enjoyment, Enough, Entertaining, Equal, Essential, Everyday, Elevates, Embraces. Enlightens, Empathy, Energy, Evolve, Everyone
We encourage everyone to step into the spotlight and be heard and seen. The Chair is designed to help you be your best self so you can live more joyfully daily.
Sometimes a chair is more than just a chair. Seats are pedestrian; they’re everywhere we go. That commonness, if we’re not paying attention, can let the sitter go unnoticed. The beauty within goes unseen—that is, without the right questions and frame to draw it out.
To break the common perception, it helps to have an uncommon chair. History didn’t frame The Mona Lisa in plywood. She’s wrapped by dignity worthy of her beauty. The same standard applies to you and to anyone walking by. Each is waiting for a chair that hints at the joy bubbling beneath the surface. They’re waiting for their throne, and most don’t even recognize they deserve such an honor.
We’ve crafted a frame for living, breathing Mona Lisas (and Larrys). It’s a simple throne that sets the stage to reveal the beauty and release the joy.
Many have hidden their joy and from everyone for too long. They’ve overlooked you for the last time. Our mission is to help the world discover the beauty and joy we see within.
As much as it is about the chair, it’s not about the chair. The chair’s unimportant. It could be a folding chair from Costco with a couple of coats of gold spray paint. Or one from a yard sale. It’s about you, and all the people sitting on it. YOU make it royal and you bestow dignity to it.
Katheryn Hepburn was famous for making the simplest of clothes elegant just because of how she wore them. Some people can make a burlap sack look better than Versace. Others can make Louis Vuitton look like it came from Walmart.
In our vision, we believe that inside of everyone there’s a hidden Hepburn (so to speak). There’s more to you than meets the eye, more than even you can see in yourself.
The chair is the canvas for the painter, the wheel for the potter, the piano for the musician.
We want to ask you the right questions and with training, we can make any seat transformative. With practice, a skilled question asker can make a couple of stools on a bare stage utterly unforgettable. But, we have the Chair.
All people want to be seen, to be understood, to be valued. It’s criminal that so few people take the time to dig deep enough to see those things. The Chair is a throne that helps grease the skids a bit and gets things moving. Then it provides a fitting frame when everyone sees the true beauty and joy now sitting there. And that is you.
Come, take a seat. You’re worth it.